"Greenwashing" or "Green sheen"

“Greenwashing” or “green sheen” has been an increasingly common practice in the skincare and beauty industry wherein a company falsely markets their product as being “organic” or “natural” devoid of any artificial ingredients.

It is important to not always blindly believe such claims and take a more active role in your skincare. Familiarizing one’s self with natural ingredients and potential adverse or harmful effects of such ingredients is essential. Are these products truly natural, eco-friendly and safe? Is the development of the product utilize environmentally friendly resources? It is important to explore the skincare line’s website and evaluate the active ingredients and gain a greater understanding of their claims (i.e. what makes this product “earth-friendly”, “chemical-free”, “gentle”, “plant-derived”?). Researching ingredients through online national free databases are a great resource as well as asking a dermatologist. An educated consumer is the best consumer.


“Greenwashing” or “green sheen” has been an increasingly common global practice in the skincare and beauty industry. Greenwashing is a term used to describe the practice of conveying misleading or unsubstantiated clams that falsely markets a product as being “organic” or “natural” devoid of any artificial ingredients.


Though the federal trade commission (FTC) prohibits deceptive marketing practices, these guidelines are often not legally binding. In reality, it is often difficult to enforce legal consequences against false environmental advertising claims.